Personal Computer Museum, Canada's Videogame Museum

Atarisoft

Atarisoft
Atarisoft
1265 Borregas Avenue
Sunnyvale, CA 94089
USA
Year Founded:
Year Defunct:
1983
1985
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Atarisoft was a brand name used by Atari, Inc in 1983 and 1984 to market video games they published for home systems made by their competitors. Each platform had a specific color attributed by Atarisoft for its game packages. For example, video games sold for the Commodore 64 came up in green packages, games for the Texas Instruments TI-99/4A in yellow, and so on. Despite being in existence for less than two years, Atarisoft had a huge video game library with dozens of game versions being released for various home computers and consoles.

With the exception of some France-only games, the label was not used on software for Atari's own 8-bit computer family. The majority of Atarisoft releases were already available for these machines, typically in Atari's standard "400/800" or "XL-era" packaging.

The Atarisoft label did not bear Atari's popular "fuji" logo, and the name was written in a different typeface (popularly called "Futuri Extra Bold [non-italic]") to the normal "Atari" lettering. Atarisoft was a brand mainly used on game boxes and manuals; the name that appeared on the title screen of these games was generally that of Atari, not Atarisoft.

The label died in all countries, except in France, when Warner Communications sold Atari Inc's consumer division to Jack Tramiel. It survived another year in France before being disbanded there as well in 1985.